President - Agriculture Equipment

The President for this global entering the NA Market (agriculture equipment industry) will drive top-line revenue and market expansion by aligning sales, marketing, and product development. This executive optimizes distribution channels, steers strategic go-to-market strategies for heavy machinery, and ensures equipment offerings meet the evolving technological and efficiency needs of modern farmers.

Core Responsibilitie

• sCommercial Strategy: Develop and execute comprehensive, long-term global growth plans while adapting to seasonal demand, commodity price cycles, and regional agronomic trends. [1, 2
• ]Go-To-Market & Channels: Build, manage, and optimize complex equipment distribution networks, including dealer partnerships, direct-to-farm sales, and heavy-asset leasing/financing programs. [1, 2, 3
• ]Product Alignment: Work closely with engineering and R&D teams to align equipment roadmaps (e.g., precision agriculture tech, autonomous machinery, telemetry) with customer needs and market demands. [1
• ]Pricing & Margin Management: Establish pricing, discount, and margin structures that balance equipment affordability with profitability. [1
• ]Team Leadership: Oversee and mentor regional sales directors, marketing teams, and customer success/support functions. [1, 2

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Key Requiremen

• tsIndustry Experience: 10+ years of executive-level experience in the agriculture equipment, ag-tech, or heavy machinery secto
• r.Business Acumen: Deep understanding of B2B equipment financing, dealer management, and global supply chain dynamic
• s.Education: Bachelor's degree in Business, Agribusiness, Agricultural Engineering, or a related field (MBA highly preferred
• ).Leadership Skills: Proven ability to drive cross-functional alignment and represent the "voice of the customer" throughout the organizatio
• n.Analytical Capability: Expertise in tracking revenue metrics, forecasting accuracy, and evaluating ROI on commercial initiatives.