Brand Marketing Manager - Beverage Portfolio

Become the Brand Marketing Manager for Crush, Dr Pepper, and Schweppes, crafting strategies to boost brand performance. Lead comprehensive marketing initiatives across platforms.
Based in Mississauga, you will oversee the brand management of Crush and Dr Pepper, focusing on both strategy and execution. This role demands a deep understanding of consumer insights to drive successful marketing plans. You'll collaborate with various teams to enhance brand visibility and performance across multiple touchpoints.
Key Responsibilities:

• Develop brand vision and strategic growth initiatives
• Conduct market research to inform brand positioning
• Lead the execution of annual marketing plans and campaigns
• Build effective relationships with agency partners
• Drive in-store activation through shopper media strategies

Requirements:

• Bachelor's Degree in Marketing or relevant field
• 5+ years of experience in brand management
• Strong analytical skills and strategic thinking ability
• Proficiency in communication and presentation skills
• Experience with relevant market data sources is preferred

Utilize your brand management expertise to enhance consumer engagement with Dr Pepper and Crush through innovative marketing strategies.
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